Digital Signage is actually an effective way to earn and save money. From sales stearing in retail to distribution of information in banks, transport and so on. And in most cases, the earnings or savings can be measured.
Retail
Catching customers when they are in a buying mood. This is the nest opportunity to use digital signage so boost impulse sales
Transportation
Imagine an airport or railroad station without screens showing updated departure and arrival information. All automated.
Finance
Used for updated currency, stock rates etc. Can also be configured with an "alert" function if a variable is triggered.
Restaurants
Easily change content on the screens automatically depending on what time of the day it is.
Some facts about digital signage
People’s average attention span is 2.8-8 seconds 90% of the information transmitted to the brain is visual The human brain can identify images seen for as little as 13 milliseconds Digital signage has a recall rate of 83% as well as 47.7% effectiveness on brand awareness Digital displays capture 400% more views than static displays 97% of students prefer to receive information via digital channels rather than from a non-digital source Digital signage creates a 46% increase in customer satisfaction Digital signage bumps up the average purchase amount by 29.5% Digital signage brings about a 32.8% growth in repeat buyers 19% of customers made impulse purchases after seeing digital ads 60% of customers make buying decisions at the point of sale. Digital signage is a strong tool to influence these decisions 74% of customers in restaurants say an effective menu display is their top priority Nearly 30% of customers find digital menus influential for the purchase of a product