Example: Restaurants

Berlin's Doner Kebab is one of the fastest growing food chains in Thailand, opening new restaurants on a regular basis. They have stores from Chiang Mai in the north to Phuket in the south.

When we were approached by them they had no experience whatsoever on digital signage. They were just good at making food.

So together we made a rollout plan so they could change their communication from traditional static "light boards".

What they realized was that not only did digital signage save them money on long term, it also made them able to stear their sales much more effective than before. Every time they changed menus or prices using the light boards, it came with a high production price. All of them also had to be shipped to each restaurant where they had to trust that someone replaced them with the old ones.

After converting to digital signage they could not only change all menus and prices from their headquarter within seconds. They also could take advantage of time scheduling the content, which was a big advantage especially for time limited campaigns and for promoting menus which had most effect on certain times of the days.

The effect was so positive that now all architect drawings of new restaurants always should come with digital screens.

Another benefit of using digital signage is that they can also fill in with videos, which will turn eye catching screens even more eye catching.

We worked closely together during the whole rollout phase, giving advices based on our experience in how to use the content on the screens as effective as possible. Now they have a team which fully understands how to maximize the use of their screens.