Example: Retail

Using digital signage in retail, there are several benefits and goals. As it is a very eye catching medium you will use it to

• Atttract the customers to certain areas of the store
• Upsales, by also promote products which goes with eachothers
• Focus the content on the items you want to sell
• Brand building
• Promote products related to current weather condiditions and time of the day

One of our current customers have branches world wide and a huge amount of screens in each of their stores.

As they also have many different departments in their stores, they have co-workers which takes care of their "own" screens and always keep them updated based on current prices, portfolio etc. In our software we can define which screens each user should have access to, so except for admins, they only have access to their departments screens in each store.

Current sales campaigns are promoted at the entrance, while information and upcoming campaigns are promoted at the exit areas, to remind the customers that they should come back

As this customer is very focused on new technologies and always aim for the best ways to use digital signage as a tool we also have frequent meetings discussing new and exciting ways to use the technology

We are also very proud to be involved in their project "Store of tomorrow" where the goal is to figure out the ultimate way to benefit from digital technologies.